Is pay-per-view on OTT the way ahead?

When innovation in several sectors has develop into the way of survival in these making an attempt occasions, it appears Bollywood isn’t lagging behind. With theatres but to open doorways, filmmakers are discovering methods to gauge audiences’ response at the similar time reaping monetary profit out of it.

To start with, Maqbool Khan’s Khaali Peeli is all set to check waters with the pay-per-view format on OTT. While future will solely say whether or not this new viewing expertise is right here to remain or not, business specialists convey their factors of view to the desk.

Trade knowledgeable Komal Nahta opines that many huge movies akin to ’83 and Sooryavanshi may think about releasing each in theatre and pay-per-view codecs. “Hopefully theatres will start opening up soon but then in containment areas it might remain shut. Footfalls will also take time to get back to normal. So in this scenario, producers, who can’t risk their films which costs 50-100-200 crores, will monetise things better and also get maximum views. So this seems to be a feasible option in current times,” he provides.


Nahta continues, “It’s a good opportunity for viewers to watch films with family without having to spend money on individual viewing… Probably all OTT platforms will also have this pay-per-view option and then every film can release everywhere. So, while producers will make money, OTTs will get commission.”

Welcoming the format, director Amar Kaushik says it will assist one perceive how many individuals have watched and loved the movie. “With theatres shut that’s something we’ve been missing out on. Also, in the absence of a box office collection, this option will help us understand how a film has fared,” he provides.

Producer Ramesh Taurani, hopes this format will work huge time. “And this won’t affect the theatre business, rather open up another avenue. We can now we release in theatres, pay-per-view, OTT and then satellite.” He may launch his upcoming movie Bhoot Police starring Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez and Yami Gautam, in all codecs together with pay-per-view if issues work out properly.

Loads of issues rely on the pricing, feels commerce knowledgeable Atul Mohan. “In India people are very particular about the money they spend. So the pricing needs to be right. How much time, be it 6, 12 or 24 hours, one gets to watch a film is also important. I feel such pay-per-view option would work well for popular streaming platform like YouTube that many have in their phones and knows how to use it,” he provides.

Director Raj Singh Chaudhary, whose net movie Shaadisthan will launch on the net quickly, says, “This format is feasible for films of big stars who people want to watch but how this would work in small films I’m not sure. Films made specifically for the web can consider this option.”


Bhool Bhulaiya 2 director Anees Bazmee feels that is one other alternative to launch movies. “But businesswise how good this would be is something we’ll get to know soon,” he says including they’re planning to launch their movie in theatres mid-2021. Neeraj Kothari, government producer of the movie, too provides that there focus is theatre launch. “Nothing can match the big screen experience. How good this would work with our huge population where most peoeple don’t have means to enjoy such experience also needs to be considered. ,” he explains.

Also read  Maanvi Gagroo on Emmy nomination for Four More Shots Please!: Hope we win, it’ll shut up those who trolled us with ‘fake feminism’ nonsense

Filmmaker Kunal Kohli opines if this works out then we’ve another area to earn income. “Now a films’ success much like in theatres will depend on who stars in it. While some actors draw audiences, in case of other films word-of-mouth publicity helps them in running their business. Correct price point is also essential. I also feel theatre owners should not hold on to films that aren’t doing well and let producers release it in pay-per-view or via other formats. But the one thing that concerns me is piracy,” he provides.

Follow @htshowbiz for extra

Author tweets @Shreya_MJ

Reference: HT

Pin It on Pinterest

Share This